18.7 million holidaymakers on the Balearic Islands - 12 % more revenue than last year
The protests against mass tourism on Mallorca have caused quite a stir in the media. But the latest figures from the Spanish statistics institute INE show that The Balearic Islands set a new visitor record in 2024. A total of 18.7 million tourists traveled to the archipelago last year - an increase of five percent compared to 2023.
Tourism boom despite criticism: who benefits, who suffers?
While the number of holidaymakers increased, income shot up even more. Tourists spent 22.38 billion euros on the Balearic Islands - an increase of 12 %. Mallorca remains the most popular destination: 13.4 million guests visited the largest island, followed by Ibiza and Formentera with 3.7 million and Menorca with 1.7 million travelers.
German holidaymakers are top spenders
German tourists remain the most important economic group on the Balearic Islands. They spent 6.03 billion euros on their stay in Mallorca - more than any other nationality. The British follow in second place with 4.38 billion euros.
Is mass tourism making Mallorca uninhabitable?
Despite economic success, the problems are growing:
- Rents are exploding: Locals can hardly find affordable housing.
- Environmental damageWater shortages, waste problems and beach congestion are increasing.
- Increasing resistanceResidents demand stricter regulations and a reduction in the number of guests.
Will there now be a drastic increase in tourist tax?
The regional government is considering increasing the tourist tax for the 2025 high season, with guests in four- and five-star hotels already paying 4.40 euros per day.
Possible measures: ✔️ Higher charges for short-term rentals via platforms such as Airbnb.
✔️ Strict restrictions for cruise ships in Palma.
✔️ Promotion of sustainable forms of travel instead of mass tourism.
Rising prices: Is Mallorca becoming a luxury destination?
The rising costs could lead to Mallorca concentrating more on exclusive quality tourism. While luxury hotels and boutique hotels are enjoying high occupancy rates, traditional package tourism could suffer as a result.
Mallorca between boom and balance: what's next?
The figures speak for themselves: despite protests, tourism continues to grow. The challenge is to find a balance between economic success and sustainability. Because one thing is certain: the Balearic Islands are facing a turning point, and how this is shaped is not only in the hands of politicians - but also in the hands of travelers. For example, if you opt for an electric car if you book a rental carto explore the environment of our beautiful island in a CO2-neutral way. Book accommodation that focuses on sustainability. There are already a number of hotels and finca accommodations that place great emphasis on this topic.
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